Brian Ashbaugh, Attaboy Design: Creative Portfolio

"geometric whimsy"

This holiday postcard incorporates the client's logo and colors in a subtle, natural way. I used a pattern of ordered squares to communicate organization and stability. Random snowflakes drifting across the card add a lighthearted touch and lead the eye from the greeting on the left to the company name on the right.

"typographical air"

Typography plays the lead role in this two-sided business card design. I thought the classic serif font Trajan Pro, with its columnlike stems, fit the nature of the client's profession as a construction consultant and inspector. A generous amount of open space keeps the front of the card simple and elegant. The back of the card provides contact information and also reveals the complete logo reversed on a black field.

"curve appeal"

This shapely character appeared in ads and on t-shirts, where she just couldn't stop talking about her chiropractor. Modeled after the doctor's wife Elizabeth, "E" gave the practice an attractive mascot and helped generate buzz in the community. I found my inspiration for this project in the old 1920s comic strip "Betty Boop."

"perfect pair"

I designed the logo for Alex City Chiropractic to suggest the curve of a healthy spine. Playful curves in bold red and black catch the eye and create a sense of motion. The same bold colors and "curve appeal" appear in the logo for E's Microgym, a related business venture sharing the same building and signage. Reminiscent of vintage signs from the Fifties, this font has a fun energy about it that makes you want to get active.

"bright idea"

Sometimes a client has something specific in mind, and the designer's challenge is to make it work. For this logo, my client wanted a recessed lighting fixture! Though his original vision included wiring and other structural details, I persuaded him to let me simplify the idea for his business card. I was able to incorporate his wiring idea in a letterhead.